Jen Jordan
You are what you share...
Chicago Wolves Portfolio
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A huge part of what makes this job successful is simply being where the team is and having a social media eye investigating every moment. Something as simple as the players goofing around after practice really blew up in popularity. It's important to see potential in the simplest of things.
We came up with the idea of posting a best friend's video with the dynamic duo, Oscar Dansk and Max Lagace. This post did extremely well and kept us in the loop with social media trends.
At times, minimal resources are available which creates a challenge. How do we get the message across in an efficient way? This example shows creative thinking. We took teddy bears from home and had the guys toss them while I shot this video in slow-mo. Even though it was simplistic, the fans were highly engaged.
A huge part of what makes this job successful is simply being where the team is and having a social media eye investigating every moment. Something as simple as the players goofing around after practice really blew up in popularity. It's important to see potential in the simplest of things.
FGCU Portfolio
In the past, the Honors College would hand out awards to students based on their accomplishments and invite them to the awards reception. I wanted to make this event more lively to increase student interest, as well as boost our social media. So, I came up with the idea to surprise students on campus when they were least expecting it with their award. These reaction videos also did super well with engagement on social media.
I often times collect and analyze social media and event data. With the findings, I create infographics and PowerPoints in order to present insights to the leadership team.
I created a series of campus beauty shots that I would share with the students. They really loved this series because it showcased things that they love about campus - the nature and environment. I particularly show a lot of campus shots over the summer since most of the students are not on-campus and generally missing FGCU.
In the past, the Honors College would hand out awards to students based on their accomplishments and invite them to the awards reception. I wanted to make this event more lively to increase student interest, as well as boost our social media. So, I came up with the idea to surprise students on campus when they were least expecting it with their award. These reaction videos also did super well with engagement on social media.
Past Portfolio
I worked on this integrated program to build awareness around our current partnership with Instacart. Influencer Love & Lemons posted content in support of this partnership.
I worked with 29 different influencers for the Mother's Day campaign. We sent gift boxes to the influencers who then unboxed them for their fans.
I created a huge chalk drawing on my driveway for the Chicago Blackhawks during the 2014 playoffs. I like to show my creativity in every aspect of my life. My chalk drawing ended up being pretty popular, and put in two local newspapers.
I worked on this integrated program to build awareness around our current partnership with Instacart. Influencer Love & Lemons posted content in support of this partnership.